Going back to the basis of an idea. I make them understandable and presentable. Trying to sparkle and get attention in new and different ways. Making People enthousiast about an idea, getting People behind a vision inside a company or reach potential customers and users.
Make them stand out. I look for the space inside an existing brand or create something completely new. Making something sparkling and striking. An identity is not a static logo or styleguide. It's a fluid and responsive language about form, motion, depth, hierarchy etc.
Creating usable digital products. From a pain measurement game for a children hospital to business apps for KPMG. Trying to understanding the users. From concept, UX and visual design to prototype. Making them polished and memorable.